I have been hearing about the demise of the newspapers, the rise of search/social networking/new media and the internet fragmentation concept for years now. (almost a decade?) And I just read about it again today with the newspapers secretly meeting to try and sort out monetization methods to save their business. At the same time I am a Guinea pig living through this time of change/shift in how people find information, use information and consume things. Here are some of my observations although not in a concise dissertation format yet.
- We are at an odd time in internet evolution, on pause between big developments. We got email, IM, web sites, RSS feeds, Blogs, social networking and now Twitter. We don’t need more services or ways to interact on the web. We need better all inclusive ways to connect and consume all in one. Ways to make the experience more relevant and more inclusive of many kinds of content at the same time. Not wasting our time.
- I can’t help but notice that at 33 I have never really “read” a newspaper. This indicates to me that newspapers were not that important back in the 1980’s to my generation when their profits were healthy and the internet was but a dream for most of us. (Except being something to line litter boxes and bird cages with.) I hate the size format, I hate the ink and I always have. I actually like the ads though, especially the Sunday fliers.
- Weeks go by without my watching any TV. This started about 3 years ago when I got high speed internet. It’s not that I don’t like TV, I just don’t have time to sit for 2 hours plus and I know if i sit down I won’t get up and get anything accomplished in the evening/weekend. And I don’t like overly repetitive things. I was watching the sell that house shows on HGTV to get ideas about how to sell mine and after about 3 I got it and didn’t need to watch any more. Reruns aren’t nostalgic to me really, more just boring. And reruns is all Cable TV is about.
- The only TV I will drop everything for is Top Gear UK. When it is in Season we trek over to my parent’s house and watch wwith extended family weekly. Everybody drops everything to watch that show. It makes you laugh, it makes you dream of fancy cars and it inspires you to take grand adventures regardless of what the outcome is.
- This leads me to a general cluelessness about a lot of local and newsworthy (?) events. Things like buses that are Hijacked and what the weather will be tomorrow. I also find that these things weren’t essential to me in the first place. I carry an umbrella, what’s the big deal?
- I find myself focusing on things I’m interested in. Maybe this is the political polarization people speak of? I read my marketing emails/newsletters/blogs as well as home design blogs and write my own blog as well. I check status on Facebook/Twitter/Flickr and maybe update if I have something interesting to say. And I work a lot. I also am always investigating 2-3 new directions for my work/career. Not all of them pan out, but they help me figure out what is evolving that I need to know about.
- I do still use the phone (yes the land line). It is the best way to reach my parents and Steve’s parents. Steve’s parents email but mine are not really into it. And we try and go visit once a week in person. In person time still matters.
- I am a book reader because I am a train commuter. I have been for years now and it has created a small library of business/marketing/analysis books. I order from amazon when I see something I like and then go consult the pile of books for something new.
- And that is all I have time for. Now with a husband (fiancee really for one more month), 3 cats, 4 litter boxes, a yard, wedding planning, condo selling, house hunting, family organizing, laundry, food shopping & cooking I am overbooked. I don’t even get to skype/call my friends very often. A party invite seems really daunting these days with the schedule we keep.
- I wonder about new media uses and if we will really care about anything not personally relevant to us in the future? Will a police chase matter to everyone in Chicago or just the people who live by the highway where it happens? Will we be less distract-able by sensational news and distracting entertainment? Will we be able to channel the news, information and analysis we really need into our lives and ignore the products/content we really don’t care about?
- On the other side of the coin, how will we ever discover new things? I find myself looking to find out what is happening on the internet a few times a week and look to Google News and the Yahoo home page. Not the Trib. Yet somehow the list at these sites is always limited and not really anything relevant either.
- There has to be something in-between a completely open fire hose of information and one select rss feed with just content from one niche area. There has to be some middle ground between being hijacked by ads for 20 minutes of a 60 minute program on TV and not knowing at all where to find a dress for my rehearsal dinner when my usual 5 clothing websites didn’t pan out. (who has time to go to a mall?) ((and why does Google shopping suck when the main search is generally good??))
- People won’t pay for news. Period. They will pay for some kind of extra relevant cool service though. They will pay for innovation, new products that are noticeably better for some reason. Things that simplify your life.
- Ads should not be integrated more with content as if they were the content. It blurs the line in what is really true and what is marketing speak. And although they may pay the bills for a while, people will eventually figure it out and abandon that medium that does this.
- We need another search player. Google is not enough and although they do some things well, I am not a fan of everything they create. I would like more companies to work on real time indexing of information as well as historical archiving to keep information accessible if anything happens to Google’s accessibility. At some point people will be so hooked they will be able to charge for a (low cost) subscription to the search engine itself.
- More people need web enabled phones with internet use active. I just read yesterday that out of 57 million people in the US with internet capable mobile phones only 18 million have internet enabled! (netpop stat comparing us to China) 31.5% of the people with internet use phones don’t even pay for internet access? (only 13% of all the cell phones total) This is a huge hurdle to making info more relevant and accessible because people carry their phones everywhere. Things like bigger screens, flatter profiles and easier software app use on these phones will help the adoption rates improve.
- Identity management and security is also a problem. We might like something like OpenID but only if sites still allow anonymous comments too. Privacy and being able to say something important without being hunted down in person for your opinion necessary for getting people to adopt this identity management software and make our lives easier between all the hundreds of web sites and e-commerce activities we do in a day and consolidating that information for our own personal use.
- Data mining is going to have to improve. If statistics are wrong 25% of the time like stated in the Numerati book, we really need to combine automated data crunching with human decisions about data more often. Numbers are meaningless without someones explanation. This completely changes what and how data is configured, crunched and reported and can determine/undermine your results even if you manage to collect it perfectly.
- All this plus the only way out of a recession is through innovation. We’re waiting.



BBC TopGear Australia Season 1 Show 1 Review of Series October 12, 2008
Tags: american idol, audition, aussie, australia, australian car show, automotive, autos, BBC, car show, carbon copy, cars, Charlie Cox, comedic timing, comments, control, copy, copy cat, creativity, critique, episodes, first show, franchise, funny, guest, hairstyles, image, improv, introduction, james may, jeremy clarkson, logo, mondays 7:30 pm, mucking around, music, network, new, omg, open audition, review, richard hammond, saab, sbs, schedule, series, Show, Steve Pizzati, stig's australian cousin, stunts, success, sucks, television show, TG, theme, theme music, three guys, top gear, top gear australia, top gear australia first show, topgear, tv, Warren Brown, weak, winners
These are the 3 new presenters of TG Australia
I was a bit skeptical about the BBC’s ability to reproduce the TopGear show phenomenon in other countries with other presenters. Well I was wrong, sort of. I watched the first episode of the Australian TopGear show on Friday and um, it’s exactly the same. Frighteningly the same. Like they lifted the set exactly as it is in the UK and rebuilt it in Australia. They didn’t even let them customize it to Aussie standards. The intro is also an exact copy of the intro for the TG UK show. Same music, same images just different outlines of different guys and a few new clips. Ok, that is just freaky. I expected the logo and theme music to go over but they treated this like a franchise of American Idol. Yuck.
I would have liked to see the mimicry end at the logo and theme music. After that why not give the show their own ability to create a cool guy set with some Australian flair? Is Britain just too into the monarchy system to let individual creativity happen?
And the guys are totally the same, it’s like they cloned them with better hair. The older guy is the main lead presenter and he is cocky and always making fun of the other guys and showing off like Jeremy. The second guy is shorter and way hyper and talks hella fast and is all emotional all the time like Richard. The third guy is a cartoonist, (I like this twist, he draws on sight and this could lead to some interestingness) and not a pro driver and most like James may with short hair. (Charlie Cox, Warren Brown, Steve Pizzati)
And OMG there is no intro that explains what the show is or where it came from. Hello, a segway was necessary there. Would it have killed them to say that they have launched their own creation under the TopGear family umbrella and introduce the guys in a little more detail. Maybe say why they wanted to do the show in the first place and why they went through an open audition process to get there? Was that funny at all behind the scenes?
They just try to jump into cockiness and double entendre with total awkwardness because no one knows who they are. They should say this is the biggest car show about absolutely nothing or this is the car show where we plan to break very expensive things. Anything would be better than odd pauses as the audience doesn’t know what to laugh at because no one knows who these guys are…. Or they haven’t yet gotten comedic timing from their cue cards…
I sincerely hope they allow these series a little more breathing room to not only re-create things with a regional flavor but to look for ways to improve on the show and innovate too. Things will never innovate if the guys are practicing talking like Jeremy Clarkson in their dressing rooms and they have to name turns on the track after the UK presenters.
Dude, and they never say anything about the Stig being the Australian cousin? Why just make up all this stuff about the Stig with such a weak intro. Yikes! The guest star in a reasonably priced car was weird too. Over enthusiastic in everything he said in a really creepy way. And he liked Saabs. Heh, I own one buddy they are not luxury and sport cars. They are an unreliable bowl of crap. This post has been brought to you by “don’t buy a Saab”.
I shouldn’t be so hard on the show but I am a fan, so I have to be this way. I plan on watching the second one tonight. The thing is they did have some snafus that were a surprise to the viewer even if they were scripted so it had it’s entertaining moments. But gee whiz, please let these smart people you have hired in Australia do what they do best, make a funny car show by mucking around.
I do have to mention though that the content of the show was around 55 minutes with the commercials cut out (that might be entertaining to watch commercials from another country actually, if they’re weird or funny) so at least they shoved the commercials on the end of the 60 minutes and added time rather than cut it back. Yay for that.
And…when this show and the US show have gotten their feet under them we need to have an inter TG competition of some kind between the 3 regions. But that is not for a couple of years yet…