Organic food has gotten popular in the past few years because of the feeling that pesticides and artificial additives and antibiotics in our food is really doing more harm to our health than good. I have shopped at whole foods on and off for about 6 years now. There is a movement to go beyond food though now. It is a mix of sustainability causes and health reasons that cause people to make the switch. Organic Bedding, Furniture and Toys are just some of the new products that are on the market that meet the socially acceptable needs of organic lovers. I also have heard about biodegradeable soaps and detergents. All these products help us change our ways of living a little bit more and to treat ourselves better and the earth.