The Protagonist

Archive for May 2008

Engagement Marketing Metrics, ROI & Open ID

Posted by: theprotagonist5 on: May 30, 2008

I have been reading a lot about how conversion tracking isn’t enough data to make the best decisions and engagement is the new black. It is frustrating because no one defines engagement in the same way and no one can really tell you what it is.
I do agree though thatĀ engagement is the next evolutionary step [...]

Hippo – the highest paid person’s opinion in Marketing

Posted by: theprotagonist5 on: May 22, 2008

I am not a huge fan of AdAge since it seems to revolve around old advertising techniques/media and big behemoth brands and agencies that I don’t work with, but this article about why most company websites suck was very interesting and very true. I believe that the highest paid person’s opinion (hippo) is what drives [...]

What did you spend your economic stimulus rebate check on?

Posted by: theprotagonist5 on: May 19, 2008

I have not yet received my rebate check from the US government for economic stimulus purposes. I have read though that people are planning on saving it, paying down debts or using it for necessities like food and gas. All very good things. I think the people who will loose out will be the ones [...]

I am glad Microsoft didn’t buy Yahoo

Posted by: theprotagonist5 on: May 5, 2008

Am I the only one who thought that Microsoft and Yahoo didn’t have the first thing in common? Microsoft is still deeply rooted in the OS/Software/Desktop culture, biz model and products. Yahoo is all about the web and always has been. They aren’t winning the battle of the web right now but they are certainly [...]


 

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