http://theprotagonist5.wordpress.com/2008/05/22/hippo-the-highest-paid-persons-opinion-in-marketing/ My thoughts and opinions on everything from business and marketing to movies and music. The daily life of a midwestern marketing girl. Fri, 04 Dec 2009 04:36:37 +0000 http://wordpress.com/ hourly 1 http://theprotagonist5.wordpress.com/2008/05/22/hippo-the-highest-paid-persons-opinion-in-marketing/#comment-28771 #11 Follow the leader is a dangerous game, particularly when you follow Hippos… « No Smoke and Mirrors Tue, 29 Sep 2009 21:01:15 +0000 http://theprotagonist5.wordpress.com/?p=1018#comment-28771 [...] often than not marketing strategy is made by HIPPOS; the Highest Paid Person in marketing’s [...] [...] often than not marketing strategy is made by HIPPOS; the Highest Paid Person in marketing’s [...]

]]> http://theprotagonist5.wordpress.com/2008/05/22/hippo-the-highest-paid-persons-opinion-in-marketing/#comment-28568 Data mining for marketing campaigns : interpretation of lift « Mixotricha Sat, 29 Aug 2009 18:59:10 +0000 http://theprotagonist5.wordpress.com/?p=1018#comment-28568 [...] the model. It allows you to compare different models. OK, right, but 1) try to explain AUC to your HiPPO’s. and 2) when you use your model for marketing campaigns you are only interested in the performance [...] [...] the model. It allows you to compare different models. OK, right, but 1) try to explain AUC to your HiPPO’s. and 2) when you use your model for marketing campaigns you are only interested in the performance [...]

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