Archive for May 30th, 2008
Engagement Marketing Metrics, ROI & Open ID
Posted by: theprotagonist5 on: May 30, 2008
I have been reading a lot about how conversion tracking isn’t enough data to make the best decisions and engagement is the new black. It is frustrating because no one defines engagement in the same way and no one can really tell you what it is.
I do agree though that engagement is the next evolutionary step [...]
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