TopGear USA, Canceled – 2nd try

TG USA NBC FAIL - Who is up next?

TG USA NBC FAIL - Who is up next?

I just read that TopGear USA or Gear as NBC was going to call it, has been canceled before it has even begun. (because of the epic fail of Knight Rider??? WTF?)  This is disappointing news but it also doesn’t surprise me since this has been the 2nd try at getting a sister show in the US running in some form.

There was a BBC developed test pilot about 2 years ago called TGUSA that never left the ground, and in 2008 NBC started the process of developing a series and selecting hosts and now that has stopped too.

The Top Gear Show people at the BBC say that they are shopping the concept around to cable broadcast networks via the Jalopnik post, but I am not all that sure this will work either. I think that finding a network in the US for TopGear will be tricky because of a few things:

1. All the shows in the US change their content to please advertisers. TopGear does not. This is a huge risk for US networks, (cable or free tv) because they could loose a huge amount of revenue if an advertiser doesn’t like a comment about their product on the show. (not just cars remember, TG rips on anything they don’t like from caravans to clothing to speed cameras)

2. The only people who will want to fund this show would have to be fans. (even if they are executives or media moguls, they still have to be fans to believe in the concept) They would have to understand the intricacies of what TG is, how it is produced and why people love it so much all over the world. You can’t mess with that formula. They are trying so hard in Australia to get it right and my brother still calls it “Bad Top Gear” that we watch when UK Top Gear is off-season. It is a show that is incredibly hard to get right  and the chance you can replicate this in a formulaic way is slim. Just think, the UK  Top Gear has been running since 1977 and only since the late 1990′s has it been really good. It took them that long to get the UK version right and they are still tweaking.

The TopGear show not only takes the best improviser hosts, it must take a huge staff of researchers, a boatload of talented car mechanic guys for all the race and experimental stuff they do, a boatload of the best camera guys and the most excellent editors and sound people. And I am sure I am unfairly forgetting half of the staff. And then there is the constantly updated website. This is a large overhead cost when networks may not know if they can make any ROI from it and don’t know heads or tails about what would make it successful.

Maybe they should start small instead? A small TG-USA blog with short 5-10 min segment clips once in a while? See if it generates enough web interest and then take it to TV? Smaller staff, less hours needed in all the functions and it lets you get your bearings straight on all the details before going on to a higher cost/risk situation. Just a thought… 

Or maybe produce one time hour long “specials” to see how they take without a huge commitment in set building and long term contracts? More the on the road stuff, challenges, trips, building/breaking things? I am just trying to think of ideas on how to keep costs down and limit the risk in the beginning so it can catch on.

Another idea is to pitch it to a sports network, the speed channel or odd indie channel on cable like FX. Or go wild and produce it on the BBC America channel. (and take off those neutered versions of the show that are running there now) That might be it’s best chance of succeeding. Get some large (non-car) sponsors of the show and see what happens. 

Regardless of who ends up producing and funding TopGear USA I hope it lives and I still look forward to seeing the final product. (even if it ends up kind of crap)   . . .

Hey can I help? My brother and I plus my fiance make 3 redheads who know negligible things about cars and have great banter. (my Brother and Fiance actually do know something about cars, I am really the goof of the bunch) If nothing else these pics prove we are real people.

Ok, I know that is a crap idea, but I had to try…

We’d be the super low budget version.

Here’s a camcorder duct taped to your window, good luck, don’t break it. 

Seriously, it would be funny… Ok I’ll forget about it…

TopGear USA Interview with Adam Corolla and my show suggestions for BBC & NBC

So, I saw this article by popular michanics about the new USA version of TopGear and their interview with Adam Corolla today and since so much seems to be up in the air about the show I thought I would post some topic suggestions for fun. I am a car fan, although not a gearhead. My brother is a gearhead so I’m related to cars, I guess. Anyway don’t expect me to decode the technical imperfections in blockbuster movies or anything, but I do have a database of TG episodes in my brain to off-sett any lack of technical knowledge.  Oh yea, just to clarify one last point: I am a girl. (needed since most people who write about TopGear are always guys)

1. INDIANAPOLIS SPEEDWAY - you have to work it in somewhere. It is an icon of American racing and cars and history all in one. Occasionally TG gets into the history of cars by exploring the past and how crazy ass those people were driving without seatbelts, air bags or windshields. Indy is an icon and the track isn’t busy most the year, so stop by, build something, race it, put the stig against some real drivers, drive some vintage racers and see what happens.

2. The Bonneville Salt Flats – We all know this institution for it’s land speed records and it’s yearly speed week. I would love to go, but alas I have a day job that pays fairly well and I can’t leave. So, go out, build something, race something, follow the stories of some teams, see what it is all about. OMG! TopGear UK is doing this!!!! (holy shit that is going to be a good episode!)

3. Nurbergring – Ok I know it isn’t all one word like that, but it’s how I say it. This track has gained heavenly status since it’s TG inclusion and it is the 3rd most interesting car place to go on my list. A major feature of this trip would be the lack of German language knowledge of the presenters and the colorful regulars that race there. Sabine is a super bonus since she is an amazing driver.

4. Route 66 – Hello road trip. I think most of it is still available or close to being travelable now. It might be a fun challenge with vintage cars. They say they were easy to fix because there weren’t all the bolt on power accessories back then, so if they break down it shouldn’t be too hard to fix a 57 Chevy right?

5. Fuel economy cars – hey, we are all affected by this running out of oil because “we taught the rest of the world to worship cars and now they have them” problem. So, why not do some alternative fuel conversions? I have a 2001 Saab 9-3 that I would love to convert to electric. How on earth does one do that? What ever happened to electric car magazine from the 1990′s? Import some Hot Hatchbacks from Europe that should be for sale here based on their fuel economy stats.

6. Demolition Derby – Hello; fun times at the state fair. Every show should end with a Demolition Derby or breaking stuff.

7. NASCAR – Um, I am not much of a fan, but at some point you have to respect the speed that they travel and their innovative use of duct tape. I would suppose there could be a lot of interesting challenges here. Not sure what though since I don’t watch because of that annoying rev-it-up segment they have. Do they have what it takes to be on a Nascar pit crew?

8. Figure out why American cars suck. Seriously, why do they suck now when they didn’t 40 years ago? Take a poll, comparison shop, talk to the US manufacturers and ask why they suck and why I have to buy a car from Sweden just to get a decent looking one, even thought it is still an unreliable piece of crap from GM. Why can’t they bring back the 50 mpg geo metro for the eco-people who want it or the EV 1 for people who love it, why can’t Ford design a fuel efficient car to save their life and why can’t Chrysler make a car that doesn’t break down every 3rd week?

9. Buick of the week segment – just a suggestion…

Ok, that is all I could come up with in 15 minutes. I will post more later if I can think of additional ideas, but alas I have to go back to my real job now. I would think also that as many new car reviews as you can get for hot cars is great, but don’t forget real people cars too like low cost entry level cars and family cars. You can forget the trucks and mini-vans though. No one really needs to test them, they are all the same.

Official News: TopGear USA on NBC confirmed

topgear usa, adam corolla, gear, NBC, BBCSee more info on Jalopnik here. Apparently TopGear (or Gear) as they call it here will be coming to the US with Adam Corolla after all. I am not sure when though. You would expect someone like me to be crazy go nuts for this right now but I have to admit I look at NBC remaking this EPIC series with a bit of skepticism. I find that it is hard to remake a series that was a mix of personalities more than content. It relies heavily on who they choose and even if you get exact replicas of James, Jeremy and Richard there is no guarantee that they will get along in the same manner. Even if it is partially scripted (GASP!). Anyway I guess we will have to hang out watching our old episodes of TG UK on DVD all summer and wait this out to see if the TG UK season 11 and the TG USA season 1 have legs this fall. (they seem to have copied at least the TG hairstyles from this picture)

TopGear USA Names New Host Adam Corolla

adam corolla, topgear USA, Gear, NBC, host, presenter, newAs Jalopnik reported last week Adam Corolla has been named the first host of TopGear USA in it’s newest iteration of GEAR on NBC in 2009. (per an announcement on his radio show and some pix with TG cars, see K Nob left.) I have read all kinds of mixed reviews online and heard people’s opinions on this pick and here are my thoughts to add to the fray:

1. I don’t know Adam Corolla from a bag of rocks but a lot of people seem to know him from The Man Show and they seem to think he is funny and willing to get shoved in frozen lake for a laugh. (which sinefeld and leno wouldn’t do) This is encouraging. He doesn’t have a persona that is so well known it is career limiting (being typecast) yet people are pretty sure he can do (or has done) Improv in his day and has some snark. This was a big qualifier for this job. I am sure they did some pilot episode recording or something to compare the candidates on film (per Richard Hammond’s book where he mentions his interview & audition) and I bet Adam probably does ok in the snark category. (he also seems to do well in the 1991 wardrobe category) This is probably the most important part of the selection process.

2. Many people seem to be up in arms about the TopGear USA show needing to be an exact replica of the TG UK show down to the exact personality traits of each host. (presenter) They say they need an overbearing stubborn tall guy, and an emotional and hyper short guy and a long haired geeky guy. This couldn’t be more wrong. You need some great personalities, some strong opinions and some great improv and mucking about to make a great show. You can’t re-create the actual people and their attitudes over here that Jeremy, Richard and James have in real life. That would be monkey-stupid and not at all viable. The mix should be diverse but the personalities all will be different.

2.5 I have also read that people think Adam Corolla doesn’t have a car background. He must have some car knowledge though or else they wouldn’t have selected him. I would guess that you would have to have all of the following skills to host: know how to drive a manual transmission well enough to talk to the camera and drive at the same time, know some basic autocross skills for the lap times and tests, be familiar with fancy and race type cars so that you know how to power slide and such. I would also hope the person genuinely enjoyed power sliding and pushing a car’s limits. I think a lot of the technical things that Jeremy, James and Richard say are discussed with the producers and prep people of TG to give them some topline analysis from the team of research geeks behind the scenes. Hopefully NBC’s GEAR will have a team of car geeks behind the scenes too.

3. Some people are complaining that the show will be all about NASCAR and that will suck ass. Yes, that would technically suck ass if it happened, but I think the show will have diverse talent and diverse activities all around the different car type groups. (Imports, Domestics, Pony Cars, Muscle Cars, Roadsters, Trucks, Minvans, SUVs, Street Racing Mods, Low Riders, Classics, Really old Classics, Classics with wooden wheels, Green Ecological leaf-eating Cars, Exotics and Supercars. And hopefully there will be some fun crossover with the auto racing sports in this country Indy, CART, NASCAR, Funny Cars, F1, Unlimited Fuel Dragsters, Autocross, Sprints, and Demolition Derbys at the county fair. (please use the last one I beg you) The content is usually based on a couple things:

    A. Supercars awe inspire us all, so cover as many of those as possible and make the editing and camera work turn it into car pron. This keeps the 10-50 yr old boys happy, and the beauty of the cars even makes it interesting to some of us women. We also enjoy the speed.

    B. People need practical every day cars reviewed in a non-sleep inducing non-autoweek way. This means everything from the YuGo to the Mercs. (by merc I mean Mercedes not Mercury, I can’t believe I just said that) I can’t believe MOTORweek is still on TV. I want to shoot my television when I run across that show accidentally.

    C. Challenges building things and Road Trips through other countries are the comedy and entertainment portion of the program. Do the ridiculous, seriously. Do the serious, ridiculously. And please Fork it up in ways we never thought possible. The only difference here is that it should require less passport use in the USA. Route 66 anyone? Highway 1 PCH?

    D. Weird sometimes stupid stunts. Jumping minivans and seeing how long a car runs with all the coolant drained out of it. endurance, destruction and general stunt-ness is needed here. These segments are short on time and long suspense and hopefully provide either humor or carnage or both. (ala the car chases in the blues brothers movie)

    E. The Star in a Reasonably Priced Car segment. It allows the BBC to make some marketing money and it gives us some interesting non-car related person in an autocross race situation. This either ends up being impressive or rediculous, it works great either way. I recommend a Chevy Malibu as the car here. It’s so average it hurts. It will also be painful seeing George Clooney actually sit in one instead of the fancy schmantsy things he is used to.

But the question I want answered that no one was asking is: Did Adam Corolla get the job just because he was named after a cheap econo-box Japanese car? If so it’s a really bad pun, and I wouldn’t mention it. I think using the corolla as the reasonably priced car is out too.

Also read about the interview with Adam Corolla and my suggestions for the show here.

Also, I am a little baffled that this got ranked #1 on a TopGear USA search in Google. I am not sure how that happened. This blog isn’t really that great, except possibly when I write about TG or Marketing. Anyway, if for some reason you officially want to contact me about what I write here, you can through my other blog here. My stats say that about 50 people a day are looking for TG USA info and come here. I hope that is enough for NBC’s to keep the show on air this fall.