I have been a Hallmark Keepsake Christmas Ornament fan since the late 1980′s when we discovered them. I was in Jr high at the time and the thought that a Christmas tree ornament could commemorate anything you want it to was liberating and fun. We ended up buying several ornaments each year until we had a full Christmas tree of just Hallmark Ornaments and white lights. We still buy hallmark keepsake ornaments every Christmas if they continue the series that we like. The classic cars, classic trucks and classic historic airplanes are three that my brother collects. He is determined to have a transportation only tree at some point, and after 15 years he is getting close to that. My mom and I prefer more winter and holiday themed ornaments and have bought some of the light and magic hallmark Christmas ornaments over the years.
This year might be the one exception to the rule, and it is mostly Hallmark’s fault. For some reason they don’t carry hallmark Christmas ornaments at Jewel food stores anymore. Maybe they aren’t as popular anymore? Maybe people have gotten tired of collecting them? Anyway there are also no Hallmark stores in downtown Chicago where I work and none in Oak Park where I live. So, trekking out to get these is getting more complicated. I wanted to order them on the Hallmark Website and in addition to the site being horribly organized and impossible to finding things THEY DON”T EVEN SELL THEM ONLINE!!! (what kind of organization system classifies ornaments by which series is starting and ending when everyone else just knows them by the cars theme? or their subject matter) WTF? Why wouldn’t a site like Hallmark have an ecommerce site? After all they have done to promote their brand they use the website just to drive people to an offline store? Have they learned nothing about the Internet since 1996??
I am an internet marketer so this is my business to know how people use the internet and what they want, and I can tell you for sure they do not want to have to shut off the computer, find their car keys and drive an hour to a flipping store. It is called point and click buying and last year more than 31 BILLION dollars were projected to get exchanged for goods online at Christmas. Why would Hallmark not want a piece of the pie? I think old people making risk averse decisions like this for a large company (who don’t know how or want to spend money to develop a website) end up screwing the company in the long run as they totally alienate the younger demographic. I can’t see the myspace or facebook generation being lured to a store to buy something when they twitter that they have to go to the bathroom online. I wish Hallmark would wake up and smell the propane and get with the way real people do business and shopping online.
I am starting to get more impressed with WalMart’s ability to change when they are under fire. They have a big article in TIME Magazine this week about revamping their stores and getting the selection tailored to the needs of each community and now I also read that they will be announcing all their
I have been really getting into
Marshall Field’s Walnut Room has been a tradition for many families for years. Macy’s was nice and left it pretty much the same when they bought the store and you can still see the giant tree in the middle of the room. The Walnut Room is a nice restaurant (with wood paneled walls of course) in the middle of the department store. It is on the 7th floor, on the opposite side of the food court. There you can take a break from your shopping trip and have an elegant lunch or dinner in their dining room. They have a lot of favorites there that have been on the menu for years. For the Holidays and Christmas they take the tables out of the center under the 3 story cathedral celing and assemble a giant 3 story tree. Then a special designer like (Martha Stewart in 2007) is asked to decorate it with custom designed ornaments specially for Marshall Fields and now Macy’s. You can buy the special ornaments too to take home for your tree. The last ones done for Marshall Fields in 2005 were from Swarofski and I bought one because it was the last year we would see the tree as Marshall Fields. Last year was the first year the Walnut Room was open with Macy’s ownership and we went and it was nice. Wedgewood china was the designer of the tree last year in 2006. The entire tree sparkled with twinkling lights and had light baby blue and white ornaments on all the branches. The dining experience at the Walnut Room hasn’t changed much, it was still good. I recommend the pot pie and the Pointsettia drink. (champaigne and cranberry juice) The service is good and the prices are reasonable considering this is downtown Chicago on State Street.