Ever wonder how your cable company, network you watch, magazines you read, web sites you surf and billboards you see all relate to one another? Well the Media world is all interrelated. Many companies own all of the above and your eyeballs are what they really want. They design media buying so that you see the ads on all screens when they want your attention. Either for a new product release, a new TV show launch or a product that needs to meet quarterly sales goals. It also explains the cross messaging between networks advertising eachother’s products and services. It also is interesting from a media buying standpoint if you can leverage these relationships for make good and discount opportunites with purchases. Although, that isn’t really available until you get into the $$$,$$$,$$$ price point. Still it is interesting, and take note of the top media company family tree.
The Media World
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