This may be the nuttiest viral and buzz marketing campaign I have seen yet. T-Mobile had a literal “Talk till you drop” contest in it’s home country Germany. (also known as Deutch Telekom in Germany) This looks like a re-enactment of some of their commercials from a while back. It also reminds me of old time Skate-A-thons and Dance-A-Thons they used to have until people either fell asleep or fell over. I guess this is the modern replacement for those social activities? Talking on a cell phone? I guess the youth and kids of today really do prefer conversational activities to physical activities.