One of my good friends is from Puerto Rico and travels there every year. He has always told great stories about going back to meet family and relatives and how interesting and different their life is there. Another one of my friends likes to get away to Puerto Rico for a little R&R every summer. She has written about how laid back and beautiful it is on her blog many times. I have seen their ads for years ion TV and online. It seems like a place you could go to experience a tropical place without needing a passport or spending a ton of money. I think they might do well to promote getting away durring the winter and plan an ad campaign for January – February. That way people who want to be snow birds but can’t afford the big deal places abroad could find a more affordable tropical warm vacation stateside.