I am a huge fan of email marketing in general for it’s success in bringing in site traffic and conversions, but I am also a huge fan of email newsletters as a consumer. I subscribe to everything from google news alerts to newsletters about every service and site I use. I think they are just as great of a way to stay informed as they are to reach customers about news your company has to share and products you would like to sell.
Email Marketing is still one of the best way to cultivate an audience for your company, product or service. It is the original online relationship marketing method and it has been working well for all types of businesses since the beginning of the internet. Even Craigslist started as an email newsletter, the possiblities for your business could be endless. Two things you will need to get in order to start a newsletter for your customers: An email marketing service provider (like iContact, which has a free 15 day trial on now that I got an email about) and some content and an editorial calendar for your writing. Your email solution provider is of utmost importance because they are the one that will be storing all the email messages, dealing with bounce receipts, helping revise email lists, archiving your emails, helping you design the format and layout of the email and sending them out for you through the service. That is a lot of stuff from a company and it is best to use them rather than trying to manage this all out of a Yahoo account on your own. Plus they make it easier to manage, that is why it justifies the cost.
Your content is also very important. Try and tailor the content seasonally or around products and services that have genuine news or fresh article content about them. If you have different sales every year updates and news about them is great. Also try and give email subscribers an incentive to sign up. Maybe a email entry box on the home page with the incentive to receive special email notices of new products before they are released to the public? The possibilities are endless as long as it is tailored to your business and your customer’s needs.