I am starting to get more impressed with WalMart’s ability to change when they are under fire. They have a big article in TIME Magazine this week about revamping their stores and getting the selection tailored to the needs of each community and now I also read that they will be announcing all their sale items online for the Black Friday deals and Cyber Monday sales. (the day after thanksgiving is called black friday because retail stores’ P&L statements go from red to black for the year at that day with the burst of new shopping done. The next monday at work is also a popular day to buy online and it’s called Cyber Monday)
Also new this year is text updates on your cell phone. From mediapost: The site will reveal new items daily. Before the secret items become available, consumers who opt-in by texting the keyword “save” to 96278 (WMart) will get a text message back when Walmart.com reveals the product information on the site. Consumers will find Apple’s iPods and digital cameras from Casio, Cannon and Sony. Microsoft’s Xbox 360, Nintendo’s Wii and Sony’s PlayStation 3, along with an assortment of games, are expected to sell well. There are big-ticket electronics, too, such as LCD TVs from Sony and Samsung and pocket-sized global positioning systems (GPS) from Garmin, Magellan, and tomtom.
This much online presence and change for customers and employees would have been unthinkable a few years ago. It was always the our way or the highway game with them. It is good to see that they will have more flexibility with people’s needs and maybe win some customers back. But now we have to get them to chat with us about that whole import everything from China where there aren’t the same saftey regulations as in the US thing.