Poking fun at technology – Did TIME copy this NAA Ad?

time magazine invention year, naa adI have seen these ads from the national newspaper association of america for a long time now, they poke fun at the web and all its gangly wires when all you really need is a piece of paper for your news. I noticed today that TIME did a very similar photo shoot making fun of how you need all kids of contraptions and wires to do everything that an iPhone does. So does this mean that technology always makes fun of clunky? Or that the newspapers are 2 levels behind (web and mobile) instead of just 1?

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