I work in metrics so I see a lot of new data and have to decide what it means and how it can help us, but I was hearing someone talk about a business intelligence position here today and I realized I don’t exactly know what that is. It’s not what I do but I am not sure what it really is either. So like we need any more confusion about what the strategy is here and what data is used to make decisions. Some day I would like to be involved in some of these decisions but I am not sure that will ever happen.
In the mean time though I looked up Business Intelligence on Wikipedia and it says that its about the use of data about the key performance indicators for your business that should be driving what you are doing with planning for your business. Some people like to hire outside Business Objects Consultants with fancy predictive modeling software to tell you what to do next. There seems to be an entire industry devoted to this type of work. Other people likeo get down and dirty and get into their own accounting books and metrics data of their own business and make decisions that way. I have to say that I think the latter is the better position to go with. Sometimes software can help but your business has to have multiple key performance indicators and conversion metrics to need that kind of package. And you have to have some big huge savings from this analysis to justify the cost of it in the first place. So, I guess that by hiring someone internally to do this here they are doing the right thing. I should be glad then that we won’t be over run by a gagle of consultants any time soon.