TopGear’s MyFirstCar contest

You may know by now that I’ve been a huge Top Gear UK fan for about 7 years now. I discovered the show when I was on a quest for Eddie Izzard comedy performances and saw that he was a guest on the show. This slightly crazy show really caught my interest. I almost immediately found the Top Gear episode where they take 3 supercars through France and get them stuck in a parking garage and I was hooked because it reminded me exactly of the stuff that my brother and I were into back in High School and college.

When I heard about the #MyFirstCar contest from BBC America I thought, we had a good story to tell. And although it is a cost saving move to ask your fans to do your advertising for you, I was still hooked.

For the contest I set out to figure out how one makes a video with the very limited tools I had available. I did not want to talk in front of a webcam, it felt too awkward, and I’m not exactly a glamour model at this point in time. Plus I’m never going to be as interesting on camera as Jeremy Clarkson without some training.

I was looking for the “ken burns” slow zoom effect on some photos because that is mostly what I had to work with, 1990’s advantix camera photos. I thought I might be able to do a voice over narration and possibly talk Scott into it too, but it ended up just as me in the end. 

We did find that Scott had one vhs tape with some stuff a guy Paul had taped and given copies to the guys. It was fun to watch and see some of the racing stuff I had not seen them do but most wasn’t fit for broadcasting due to my flip camera video of the TV and the nature of the comedy on screen.

I ended taking a few shots with the Flip camera I got from work for Christmas and used them at the end with the car in the garage and we pooled photos from my house, his and my parents. Scanning them in and finding the software wasn’t that hard. (I found Muvee and it wasn’t hard to learn to use, although some people may find it too automated)

Writing the story was the most difficult part. I wrote out a few versions, Scott edited them and then we realized the photos and content were nowhere near as long as the written piece. And I could not read it and watch the pictures to keep up at the same time. So I was winging it, and I say “Um, So, Yea” a lot as I’m thinking of what to say next. We also found we didn’t have photos of crucial parts of the story that were funny so they were cut. We also tend to be funniest when we play off eachother and make fun of eachother and he wouldn’t take part because he’s shy or something.

The end result isn’t a funny video like I had hoped, but like I said most of the funny content wasn’t suitable for publishing. We ended up with a more sentimental documentary piece. It doesn’t have the views to really be a contender in the competition. It was fun though to do something new and try and think about the story in a video creation like what they do on TG all the time. I have even more respect for what they do and the high level of quality in their work.

UPDATE: it is now 2/8/2011, a week into this contest and my video has received a whole 62 views. This is in comparison to the other people’s videos who had really old falling apart cars as their first car and weird stories as to how horrible they were are all 1,000 views and such.

I guess my video isn’t the intended story they wanted to tell. And I admit my storytelling wasn’t great considering my editing ability is limited and the story had to fit what the software and photos provided. And I can’t exactly get on camera and talk about this right now. And I’m just more low key than the guys jumping around on their cars in the videos.

I suppose that I should have expected this. I haven’t been to an improv class in far too long. Best of luck to the rest of the crowd, I applaud your ability to get the BBC people to put your videos on TV.

UPDATE: 2/8/2011 As I was lamenting that the video has not performed very well with views, I got an email from BBCA. Plot twist…

Update: 2.28.2011 – So, they did email us a release form to use the video in their promotional process for TG UK (America). We did see that they did post our video to the Top Gear My First Car Tumblr feed, of which drove about 400 views to the video. I’m guessing that is where our story ends. We haven’t heard anything since and although I asked if our video would be included in snippets used to advertise the contest on TV, and they said yes, we never saw it there. Granted, it has been a pretty busy few weeks so I could have missed it. .

This was fun and all, but considering that Rutledge Wood posted on FB today that he was flying to the UK to meet Hammond for the first time today, and he’s the host of the USA show, I’m not going to hold out thinking that the general public will have any way of enjoying Top Gear in person anytime soon.

I kind of wish I did re-record the voice over since I think I sound like a dork in it, but I’m not going to have time at the moment. Maybe at a later time I will be able to spend more time on car related videos.

Update 3.1.2011 – I finally had time to go through the episodes on BBC America tonight and look for the 1 commercial spot they use the #myfirstcar clips in, which is usually somewhere in the 2nd half. I saw a one second glimpse of a  photo from my video used, so they did indeed use something after sending me all kinds of forms to sign. It wasn’t actually a picture of the car we had as our first car though. (possibly the assignment had a bit of scope creep adding the history like that) So the Electra – Park Avenue gets its brief moment to shine instead of the IROC camaro. I think they had to use this picture because it had people in it and they seem to want someone’s face involved in the video. I’m not wild about my appearance these days so I thought I’d spare people the pain, and keep the focus on the cars but I guess that wasn’t outlined in the guidelines, but it was still important.  I kind of want to reshoot it and start over, but time is fleeting and the contest is almost over.

Update: March 2011. I ended up with about 400 views on the video and have taken it down now since the contest is over and things have moved on.

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Ways Google Has Changed Media Consumption Behaviors

I was glancing at Google Fast Flip today and it struck me that they have been successful not only in providing what people want but in some ways changing human media consumption behavior.

We all know that Google has turned the media world upside down with the humble text ad because of it’s ad matching relevance and pay-per-click business model.

They have up-ended the rest of the media world because they have influenced people to stop using it. This may be completely un-intentional, but I think it has happened.

The obvious way is that Google has  gained brand preference as a reference tool and a information source on limitless topics. But there is another behavior that they have changed is not usually talked about.

This change in how people consume information is that they can scan headlines now and glean what has happened in the world without actually viewing the ads around the content. (or visiting the content site, via rss, email, search engine, aggregator or google news) This has been bad for online ad inventory (although some may say we need less inventory to drive up prices, not more) and worse for recouping the cost of producing the content.

I don’t think that Google is stealing anything like copyrighted material by linking headlines from Google News, the search engine or screen shots Google Fast Flip. That would be like saying you are stealing copyrighted material by cutting out an article about a local festival coming up and posting it on the break room bulletin board for your coworkers to see.

I do think there does need to be revenue sharing for content sharing on some level though. How this should come about, I haven’t the slightest clue yet. And it can’t happen in the search engine because it seems to vast to fully comprehend let alone orchestrate.

I do think Google wants to be in the media business without actually producing any content, and they don’t usually ask for exclusivity with that content. Google wants to provide more products for consumer use and consumption of information branded offline. If they offer basic content for free on these product/services and upgraded content for a fee they should share the fee with the content providers. The rates may depend on usage and of course demand, and they will probably always be in flux. (no more rate card anything)

Yet I think it’s important that these shared fees (content payments) should be as low as Adsense revenue share since Adsense revenue is largely regarded as welfare for website owners. It needs to be enough to incentivize content providers to really feel like Google is a partner in their business and devoted to a positive business relationship.

The alternative may be that someday you have to pay a large content creator to crawl its site and republish parts of the content. Yes sharing is good, but if the content borrower doesn’t bring in enough revenue (analytics can tell you if your google news readers view, click or buy things) then is it profitable to be hosting the traffic from that source? (yes, hosting costs a ton of money for large content sites) I guess everyone thought they could replace millions of dollars in branding with a simple search engine relevance project and all their traffic generation problems would be solved. It’s never that easy. You have to own the relationship with your customer, you can’t outsource that to Google or anyone else.

Trust is also one of the BIG hurdles Google has to overcome to really being a star in the B2B space. Google has always believed that any process can be automated by a computer and nobody needs to talk to a human because humans are either too expensive or busy engineering things. This seems to enrage some humans, mostly the ones that run large companies. Also, No customer service and No sales people that can actually answer your questions along with ridiculous inflated PPC rates have actually eroded their text ad client base in the last 2-3 years. (and that whole display thing isn’t really looking great for ROI either when you consider people under 30 don’t respond to them at all)

So, in order for Google to really keep that growth going, they need to compensate content creators when re-publishing their content on/in their branded products in the future or the content creators with the greatest authority won’t be there for very long. Yes, some laid-off journalists are blogging but in 20 years how many will be left doing any journalism at all if it doesn’t pay and very few newspapers exist?

I also think all businesses need to stop every few months and think about the future. We’re too busy overloaded with tasks from laid off coworkers to really do this, but in a profitable world we would make time to consider where things are going in 3,6,12 and 24 months out (not a swat analysis, those take too long and are somewhat cumbersome) and really think about what they think the business should be doing to compete and win and innovate.

The Apple iPhone wasn’t a miracle just a repurposed design from arrogant salespeople

 

It really needs a glove with the case built in for the left hand.

It really needs a glove with the case built in for the left hand.

I just got an iPhone.

 Since all the hype has died down about these iPhones 2 years later, and people have accepted this device as the most amazing thing ever I thought I would post my reactions to this nice but not miraculous device.

The first thing that I realized when I got this iPhone was that its a video iPod. (of which I also own) It is a repurposed design of a former product. That isn’t revolutionary at all.

It’s like someone at Apple said, wow I like my iPod so much I’d like to make calls from it and ditch my phone. And they did it. All the technology was already developed for a former device. Some new things did have to be added and re-engineered. But there is so much re-purposed from 5-7 years ago, the development costs were probably not that high because they knew pretty close how to use the materials to do this from past experience.

Now I see this Apple tablet image in the news and think they are re-purposing it again on a larger scale. I get the if it’s not broke don’t fix it idea, but their marketing and PR hype is a bit off.

I think these functions work really well:

  • The touch screen is better than the old Palm Treo one and more intuitive. I am impressed at how they solved the QUERTY problem with a touch screen.
  • I think the apps are also very good and its nice that they share the love with the app companies that develop them. I don’t think $5 an app is a bad price for what they deliver and plus you should think before you download a ton of apps and a cost helps you do that. The alternative is that your HD gets full and crashes quickly.
  • It syncs with Yahoo email very well, which is what I use for one of my accounts. It turns out that email is very doable on a small screen.
  • I like the pull the corners effect to read web pages and increase the size of the fonts so you can click a link. This is very intuitive.
  • The GPS is pretty good. I watched my phone show a blip of my location on a map that was about 2 seconds behind where we really were as we drove home. That is pretty good bouncing off a sattelite that fast. I think the directions from where we are to an address will be very helpful in the future.
  • Doing the convergence thing and having the phone, music player, GPS, camera and email all together works great.

I think these things need work:

  • The rss feeds don’t always work on the iPhone. Not that it doesn’t literally work, but these are items I’d like to read in more depth, and on a tiny screen its hard. Also all the links go out to the web and I am finding that I can’t get that data very easily in Chicago.
  • The web issue is still an issue with web enabled phones. I hated that things took so long to download on my old Treo 650 and 4.5 years later its still an issue with the iPhone. (heck its an issue on my computer sometimes with Google reader)
  • I think people who have iPhones use them on the go a lot and the backup for the wireless network are free wireless networks. Which means you’re in trouble if you want to download an rss feed in google reader online. (meaning the bandwidth exceeds the ATT mobile network and that is sometimes spotty with its coverage)
  •  The Metra commuter train and Chicago CTA don’t have free WiFi on their trains and busses and you can’t always find one when you are on the street either. (neither do our cars) So, there are a lot of times/places I look down at my phone and can’t connect to anything (phone or internet network). fail.
  • I feel like we’ve developed content and a device for reading things in real time that wants to be downloading info/updates 24/7/365 and the networks still look like swiss cheese or a spider web, with gaping holes in them. We need more ubiquitous universal access before these devices can really be life changing.
  • The touch screen is great but then switching to a physical button for on/off seems counter intuitive. Why not make all the functions be a part of the touch screen? I keep looking for an off button in the screen itself. 
  • The battery life is horrendus. If I read email and rss feeds on the train and bus between home and work I use 50% of my battery life. Holy Monkeys, this needs a better battery or a plug that pops out the side that you can stick in any outlet you find.
  • I also like that Steve Jobs has the kind of what I say goes power and involvement in the details to make his products good on many levels and keep the design level very high. It’s impressive he has been able to hang on to that power in a large company, it is rare to see and keeping one person in charge makes decision making faster, easier and true to the original purpose. Its how things get done if that person is well rounded in knowledge and willing to enforce what they preach.
  • There is also the annoying problem that on any field you need to enter text you can’t click to put the cursor anywhere on the field to start typing except the end. If you want to change one letter you have to backspace the entire field until its blank and start over. We need to have a click to cursor ability/function, do apples just not do that?
  • The me.com thing they sell as an add-on is cool but way way overpriced. I cited that 1 yr of Flickr unlimited access is $25 and 1 yr of full LiveJournal access is $25. Why is syncing my phone to the web $100 for the year? Assholes. I did get a small discount and got it for $65.
  • The Apple sales guy was over the top. I really hope I never have to go back to that Naperville Apple Store again. He was about 18 and very arrogant. He made me (age 34) feel stupid for not knowing everything about the iPhone or web phones and his Apple Brand Arrogance and demeaning tone was disgusting. Why ask us about our computers at home? Why rip on them in front of us? When you don’t even own one? Admit most people have windows machines and then say why you might consider the Apple, don’t just say everything else sucks. OMG, and don’t explain everything for 2 hours when I just want to buy the damn phone. Dragging things out forever and then asking 7 times if we want to buy the apple care program that I didn’t want. And when someone says they will look it up online and then decide later, don’t say look it up now on this Apple, that is a high pressure sales technique and if I didn’t need a phone that day I would have walked out of the store at that moment. Totally unethical and wrong to do to a customer while you are looking over their shoulder. So, at all costs avoid Apple sales assholes that admit they don’t even own any of the Apple products they sell.  Just buy stuff online if needed. 

The basic thing is that the phone was worth the $288 that I paid (for the 16 gig). I paid like $300 for the Treo 650 in 2005. I think if this works for a few years it will be ok, and worth the purchase. But it really doesn’t need the hype or the arrogance.

Jay Leno’s Prime Time Show Experiment Flops

I am glad I am not the only one thinking this, but yet my initial reaction was “why are they recreating his incarnation of the Tonight Show an hour earlier?”. Ugh. The same old slow humor? The jokes you really have to stretch, strain and reach for? More not really funny headlines? More lame monologue jokes? Ugh…Click-Off, delete from DVR.

mid century modern house overlook california jay leno show set

this would be a more appropriate set for a late night show from California

I’m not of the prime Jay Leno age audience (I’m 33) but I am pretty sure that the people who collectively voted Jay Leno into office on the Tonight show many years ago are 55+ now and not looking for change. That must be why this is the exact same show, with the same band, the same lame bits and a new set. And the Oprah bit was kind of lame and the CGI used for the TV in the picture looked really fake. And they need a fireplace or something behind the 2 chairs on the stage to make it more like a comfy living room conversation and less like some window to Hollywood lights on that ridiculous over the top backdrop. How about a view of the Ocean? The beautiful scenic cliffs overlooking the ocean in one of those all glass mid-century modern houses would be a cool look.

I think we yearn for something fresh and new and look to see Jay do something unscripted for once. I actually kind of liked the way he was asking Kanye some tough interview questions like Diane Sawyer would do or Charles Gibson.  (although the one about Kanye’s mom was below the belt)  I also enjoyed the car wash sing and dance number for its impromptu serenading of an unsuspecting (or maybe not) girl at the car wash. (although the sex jokes in the song were a bit too much at that hour).

I think we want to see something outside the realm of a studio scripted variety show and more of an impromptu (reality based?) type of variety show. And let things happen as they may when set up for some kind of interaction on stage. Jay is actually funny on an improv basis when NBC lets him. I think we want to see more of Jay’s actual personality. We know little about him that is real and compelling because he has been behind all these writers for all these years. We’d like to get to know him better as a person and a presenter on this show, and it doesn’t have to be all comedy bits all the time. Think about what the variety/chat  show could be when you open up the boundaries.

I would like to see a little more Jonathan Ross and Jeremy Clarkson and that Parkinson guy style in the UK influence on this show, since it’s no longer late night. (with or without a 3 walled green room) Be silly, be open, interact with the audience, run around outside the studio, bring new people in as writers, with an improv background. And interact with people online about the show and take the online interaction into the show itself. Think more Ellen and less Oprah. Think more Jon Stewart and less Rod Stewart. More Letterman ok less Letterman… you get the picture…

And my biggest pet peeve: Where was the star in the reasonably priced car segment? With the tricked out battery-powered Ford Focus? I pretty much tuned in just for that because I am such a Top Gear UK  nut and they did not use that in the show at all. (when they did show it later in the season it sucked, because the track was too small, too slow and too dumb with obstacles)

I think they could bring back Jerry Seinfeld more often for reoccurring appearances if they would let them genuinely show off their friendship and allow them to do segments where they do stuff they genuinely enjoy together as friends. Why not do a road trip challenge ala Top Gear with Jay Leno, Jerry Seinfeld and Tim Allen? Three baby boomer car guys with very different personalities. I think there was a bad Disney movie about that, but reality is far funnier and they would have to drive their own cars.

I think there are limitless possibilities to where Jay’s show could go, but recreating the same tired format and segments is so limiting and will lose steam fast. A lot of people were relieved when it ended, looking for Jay to do something more fresh, new, funny and clever.  Let him evolve this show and turn it into something new that people will be fascinated with again. Being risk averse is easy and challenging the safe route will push TV and the show further into new funny territory. At least go see the groundlings improv and see what kinds of ideas some new writing people would have for the show. You never know, you might like it.

(seeing how Jay Leno recycled jokes from his show as the host of the White House Correspondent’s Dinner in 2010 I now believe that all his writers should be fired and he should stop doing comedy if he wants to phone it in. There are too many other funny people who should be there instead)

Kristi Yamaguchi on Dancing with the Stars

I was hopeful when I heard that Kristi Yamaguchi was going to be on the ABC show Dancing with the Stars that she would rock the competition because she was such a talented figure skater. I made a similar transition from competitive figure skating in my own life (hobby) from 1984-1994 to social and sometimes competitive Swing Dancing in 1998-2003. I found that dancing was really easycompared with skating. No jumping was involved (lucky for me) and all the footwork was much much easier on the floor than it ever was on skates. Plus skaters have to have a great sense of body awareness to do what they do and in dancing that is useful to let you know where your head, hips, feet, shoulders, butt and fingertips are all at the same point in time and coordinate them all in different directions at the same time. Body awareness isn’t something you need for all sports, but you do need it for dance, gymnastics and figure skating because of the musical interpretation involved. (Those hobbies and pursuits that straddle the line between sport and art.) It was also great to finally really interpret the music with choreography and improvisation. The lead follow connection was easy too, but I would assume Kristi has that too since she skated pairs also for many years before concentrating on singles skating and winning the gold medal in the 1992 Olympics.

There are a few things Kristi Yamaguchi probably did have to learn in the Dancing with the Stars training sessions. The thing you don’t use in figure skating is the rest of your upper body, arms, head or expressions in much detail or variety. And skaters are not into the same kind of footwork as dancers because they are always skating for the sake of speed, to get to take off for jumps and can’t really spend time on any detail at a slow enough speed to be intricate. (it doesn’t get you any points) After learning to dance though, I thought skaters lacked real choreography, musicality and interpretation. They fell flat on TV as non-expressive beings trained to jump and without any real enthusiasm or artistic expression on the ice. Pretty posture isn’t enough to sell your performance or story to the audience let alone really interpret the music in a real way. I now prefer dancing both personally and for watching as entertainment, I think it has so much more to offer.

I think that Kristi Yamaguchi has the potential to be as good a dancer as the real ballroom dancers because she is in strong physical (cardio) shape, has great body awareness and seems to be learning the musicality and interpretation she needs to sell her dancing to the audience. I hope she goes all the way just like speed skater Apollo Anton Ono did a few seasons ago. It’s true, after figure skating, everything else in life is easy.

TopGear USA Names New Host Adam Corolla

adam corolla, topgear USA, Gear, NBC, host, presenter, newAs Jalopnik reported last week Adam Corolla has been named the first host of TopGear USA in it’s newest iteration of GEAR on NBC in 2009. (per an announcement on his radio show and some pix with TG cars, see K Nob left.) I have read all kinds of mixed reviews online and heard people’s opinions on this pick and here are my thoughts to add to the fray:

1. I don’t know Adam Corolla from a bag of rocks but a lot of people seem to know him from The Man Show and they seem to think he is funny and willing to get shoved in frozen lake for a laugh. (which sinefeld and leno wouldn’t do) This is encouraging. He doesn’t have a persona that is so well known it is career limiting (being typecast) yet people are pretty sure he can do (or has done) Improv in his day and has some snark. This was a big qualifier for this job. I am sure they did some pilot episode recording or something to compare the candidates on film (per Richard Hammond’s book where he mentions his interview & audition) and I bet Adam probably does ok in the snark category. (he also seems to do well in the 1991 wardrobe category) This is probably the most important part of the selection process.

2. Many people seem to be up in arms about the TopGear USA show needing to be an exact replica of the TG UK show down to the exact personality traits of each host. (presenter) They say they need an overbearing stubborn tall guy, and an emotional and hyper short guy and a long haired geeky guy. This couldn’t be more wrong. You need some great personalities, some strong opinions and some great improv and mucking about to make a great show. You can’t re-create the actual people and their attitudes over here that Jeremy, Richard and James have in real life. That would be monkey-stupid and not at all viable. The mix should be diverse but the personalities all will be different.

2.5 I have also read that people think Adam Corolla doesn’t have a car background. He must have some car knowledge though or else they wouldn’t have selected him. I would guess that you would have to have all of the following skills to host: know how to drive a manual transmission well enough to talk to the camera and drive at the same time, know some basic autocross skills for the lap times and tests, be familiar with fancy and race type cars so that you know how to power slide and such. I would also hope the person genuinely enjoyed power sliding and pushing a car’s limits. I think a lot of the technical things that Jeremy, James and Richard say are discussed with the producers and prep people of TG to give them some topline analysis from the team of research geeks behind the scenes. Hopefully NBC’s GEAR will have a team of car geeks behind the scenes too.

3. Some people are complaining that the show will be all about NASCAR and that will suck ass. Yes, that would technically suck ass if it happened, but I think the show will have diverse talent and diverse activities all around the different car type groups. (Imports, Domestics, Pony Cars, Muscle Cars, Roadsters, Trucks, Minvans, SUVs, Street Racing Mods, Low Riders, Classics, Really old Classics, Classics with wooden wheels, Green Ecological leaf-eating Cars, Exotics and Supercars. And hopefully there will be some fun crossover with the auto racing sports in this country Indy, CART, NASCAR, Funny Cars, F1, Unlimited Fuel Dragsters, Autocross, Sprints, and Demolition Derbys at the county fair. (please use the last one I beg you) The content is usually based on a couple things:

    A. Supercars awe inspire us all, so cover as many of those as possible and make the editing and camera work turn it into car pron. This keeps the 10-50 yr old boys happy, and the beauty of the cars even makes it interesting to some of us women. We also enjoy the speed.

    B. People need practical every day cars reviewed in a non-sleep inducing non-autoweek way. This means everything from the YuGo to the Mercs. (by merc I mean Mercedes not Mercury, I can’t believe I just said that) I can’t believe MOTORweek is still on TV. I want to shoot my television when I run across that show accidentally.

    C. Challenges building things and Road Trips through other countries are the comedy and entertainment portion of the program. Do the ridiculous, seriously. Do the serious, ridiculously. And please Fork it up in ways we never thought possible. The only difference here is that it should require less passport use in the USA. Route 66 anyone? Highway 1 PCH?

    D. Weird sometimes stupid stunts. Jumping minivans and seeing how long a car runs with all the coolant drained out of it. endurance, destruction and general stunt-ness is needed here. These segments are short on time and long suspense and hopefully provide either humor or carnage or both. (ala the car chases in the blues brothers movie)

    E. The Star in a Reasonably Priced Car segment. It allows the BBC to make some marketing money and it gives us some interesting non-car related person in an autocross race situation. This either ends up being impressive or rediculous, it works great either way. I recommend a Chevy Malibu as the car here. It’s so average it hurts. It will also be painful seeing George Clooney actually sit in one instead of the fancy schmantsy things he is used to.

But the question I want answered that no one was asking is: Did Adam Corolla get the job just because he was named after a cheap econo-box Japanese car? If so it’s a really bad pun, and I wouldn’t mention it. I think using the corolla as the reasonably priced car is out too.

Also read about the interview with Adam Corolla and my suggestions for the show here.

Also, I am a little baffled that this got ranked #1 on a TopGear USA search in Google. I am not sure how that happened. This blog isn’t really that great, except possibly when I write about TG or Marketing. Anyway, if for some reason you officially want to contact me about what I write here, you can through my other blog here. My stats say that about 50 people a day are looking for TG USA info and come here. I hope that is enough for NBC’s to keep the show on air this fall.

New Quarterlife TV Show on NBC ROCKS!

I have been reading for months about this new show Quarterlife and how because of the writer’s strike, it got a shot at airing on network TV when it had only been an online show before that point. I ran into the Quarterlife show the other night on TV by accident and thought I would check it out. I was surprised that despite being 32, and not the target of the show, I really liked it. I specifically remember being 25 and having a quarterlife crisis (term coined by John Mayer in a song) and going through some things with being on my own for the first time, with my first job, dating woes and dealing with being a full on adult for the first time. Plus leaving all childhood frivolousness behind is a somewhat scary thing. No more silly stuff? No more hip clothes? Will I just be a boring blah worker that never gets anywhere? All my friends too had these thoughts.

I found that the show Quarterlife represented these feelings pretty accurately. The content of the show was very genuine and right on for that age group and I watched earnestly remembering that time in my life. I thought it was funny and clever and very dramatic and true all at the same time.

they were open and honest about everything from sex to work to relationships and I found it refreshing, although the show moves at a very fast pace. I had to speed up my brain just to keep up with all the cuts to different angles and fast dialogue. Quarterlife does seem very real though and the actors are pretty good. (although one girl that blogs is reeeeaaallllyyy overacting)

Then I saw online that people were calling it a failure because it only had 3.9 million viewers. I don’t know if that is really bad since I saw no online or offline campaign promoting it and I am online all over the place. How would that 20-30 yr crowd that doesn’t watch TV know it was going to be on? Did they do any WOM marketing? Duh? if you don’t invite them and tell them it’s coming no one will show up.

I think this show has all the elements of a West Wing for the Millenials but about personal politics rather than national politics. I think it should stay on the air and they should give it some marketing boost, and maybe a tripod to anchor the camera better in some situations. Anyway, I just thought it was important to say that I watched the show and I liked it a lot and it should stay on air at NBC and online.

I know that the commerical spots were sold with X amount of audience guaranteed and if they miss that point the network has to refund or give away more free ads to compensate for it. But maybe this show was not positioned right, promoted right or sold right by the network. I thing the writers, actors and developers of the show did a great job and the show may get shuffled around, but should certainly stay on the air.