Weight Loss Strategies & Thoughts

sparkling water bottle for weight loss success stories blog post lemonI have been on a bit of a weight loss journey for the last few months and I finally have had enough success to blog about it.

After I tried a round of IVF in February (it failed) I found that I had gained another 5 lbs on top of the 20 or so pounds I had gained from the time I got married in July 2009.

The IVF hormones and drugs seemed to make me puff up around the middle and I am sure that there was some stress eating along the way also.

I had been battling my lifestyle, stress and eating behavior for years thinking that just changing one thing, or giving up one key item would be the turning point to weight loss success. Boy was I wrong. People who say that are lying.

I had been pretty successful at losing weight when I needed to earlier in life. Once in high school (90’s) while very active in sports and discovering lean cuisine and diet coke and another time in my 20s while dancing up to 7 days a week (2000’s).

Now in 2012 with a sedentary desk job that demanded hours of excel analysis and implementation and a husband/home/cats/yard to take care of I had given up all of my personal interests and hobbies. Yep, every single one of them. I had no way to exercise and no time.

I finally have had some weight loss success because of several factors coming together to change a lot of things in my life. Like hundreds of things. Lifestyle change isn’t really the right word for it, it is more like millions of really small decisions adding up every day. I don’t actually feel like my lifestyle is any different. I am not sure how much of your lifestyle is really about food anyway.

Some of these changes were:

1. I was diagnosed with ADHD, documented by years of childhood report cards with attention issues. Medication helps me concentrate and stick to things until I get them finished, and keeping the long term goal in mind has always been a problem for me with weight loss. Some people may cry foul because many ADHD meds do lessen appetite, but I counter that with the fact that my stomach still growls if I am hungry while taking it. I just eat a more normal amount and I don’t use food as a stress reliever as much since I’m less frazzled in the first place.

2. I mostly gave up cooking, and certainly the idea that I had to provide my husband with a fancy full course dinner several times a week. (I never cooked before we were married) This led to less groceries being bought, less exotic ingredients in the house, less opportunity to snack. Less choice in the matter of snacking. And fewer trips to the store, which are tempting within themselves. I also canceled all those email recipe newsletters, unsubscribed to the food blogs and droped the idea that desert was needed at all. It actually gives me more time to do other things if I don’t have to always be meal planning, cooking, cleaning and prepping. I have a few staple things I still make, (roast chicken, onion/green pepper/mushroom omelette with egg beaters, quinoa veg salad, organic cornbread) but overall the cooking is much less frequent.

3. I reduced portion size by half. It is important and needed its own mention separate from the previous item on the list. Small plates help but someone isn’t going to lose weight on that method alone as certain statistical studies and books suggest. Basically I have the slowest metabolism in the world so my body can make a tiny bit of food last forever. It may have been an evolutionary bonus but now its a huge negative. I probably live on 1000 calories a day because I don’t exercise. There has also been research lately that states that people who have been overweight have cells that have a history of expecting overeating and slow processing. My take on that is I will always have to eat less than my contemporaries because of my history and extra slow metabolism.

4. I don’t eat breakfast. All you breakfast eaters that hate my method can shove it. I know that my eating snowballs during the day. I start out with lots of motivation/focus and as I get more tired/frustrated/stressed I eat more. My resolve weakens. I also have a kind of weird rebound effect to eating where I get hungry again within 2 hours especially if it is sweet stuff. So why sabotage myself by eating first thing in the morning if I’m not hungry? My metabolism isn’t going to get jump started by eating but my stomach cravings will. Sometimes I wonder if this suggestion is deliberate sabotage by the skinny people of the world that seem to talk about food constantly and eat nothing. Here is an article stating that you never start burning fat reserves unless you fast for 12 hours.  

5. I don’t drink soda – I drink organic coffee with organic creamer in the morning (I guess instead of breakfast) and sparkling water the rest of the day. I’m not a big alcohol drinker so cutting that out is pretty much status quo for me. ( a 1/2 beer is enough to make me sleepy) I don’t think soda is inherently evil but I do think I can’t afford its calories and my teeth don’t need the sugar/nutrasweet. (just like most parents thought back in the 70’s when I was a kid). I don’t drink diet soda because my body was past the point of being tricked by sweet tasting stuff that has no actual nutritional value in it and my body was pissed. About an hour after drinking diet soda I get incredibly hungry and inhale just about any food around me because my stomach hurts so much. Sparkling water seems soda-ish enough with the carbonation, but not sweet or with any calories. (avoid the flavored waters with nutrasweet or splenda) Other people make their own infused waters with cucumber, mint or orange/lemon/lime. That is cool too but I’m not going to cut up produce and do dishes at work, so my sparkling mountain bottle just sits on my desk.

6. The only exercise I do occasionally get is yard work and walking. At first I had no stamina to do basic things like mow the lawn (it’s not self-propelled but still it isn’t like we live on a hill either). I did force myself to get through yard tasks whether I liked it or not because I am incredibly embarrassed if the yard looks bad. This is only really something I have time for on weekends so if I have a bonus of some time during the week I do walk around the subdivision. There is a 1 mile loop around it that takes about 45 minutes. I even go out after dark. No excuses. The dog walkers are still out there and the weather is nice in the evenings now that it is summer.

7. I don’t obsess over lunch. If I bring lunch it is a Tupperware of fruit (pineapple, grapes, oranges & apples) or something like broccoli salad. I have also learned that the potbelly chickpea salad is the healthiest thing within walking distance of the office. I also get chipotle burrito bowls from time to time but only eat half. And the rest is for dinner. I told you I could make a few calories go a long way.

8. I like organic products but I am wary of some since they seem to have more fat, sugar and calories than their non-organic counterparts. I think the organic decision is more about long term health and less processed food, fewer chemicals, fewer hormones and pesticides that you ingest to hopefully avoid cancer. This may be more meaningful for some than others depending on your genetics and other factors, but I just think its safer to minimize the risks a bit. Its impossible to go totally organic so I don’t try but when I find a good organic alternative I usually stick to it even if it is a bit more expensive. Just avoid the organic granola/energy bars. Some have as much fat as a big mac.

In summary it took a lot of changes and a lot of time but after 4 months I have lost 15 lbs (to fit into things I wore in 2009). My hope is to lose another 5 and I hope this blog post doesn’t jinx it!

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Pinterest Success in 2012

I have been seeing bloggers refer to “pinning” images on Pinterest for a year or more and just recently I finally got an account started. Pinterest required linking to my FB profile which was a dealbreaker, but I deleted the app and unlinked it afterwards. I was curious as to why Pinterest was different than other mood board sites (polyvore) I had seen that didn’t really impress me. At the same time I have been reading more about how Pinterest drives more traffic to retailer sites than Google Images, how women are the primary audience and why Pinterest traffic has taken off like a space rocket.

My take on the site as a web analyst, a woman and a user of the site may be different than the media’s perceptions. I concentrate on the behaviors and uses of the site and have listed my opinons on their growth/success here:

Some reasons I think Pinterest has been a growing site:

1. Images do say more than a 1000 words – They can make you feel hopeful, creative, inspired and motivated. Great images move people. That is why good photography is both art and marketing at the same time. (think Flickr/Instagram) What happens when you want to see that powerful/inspiring image again? Do you bookmark it? With your other 1,000 bookmarks? Blogging it has been better, but not everyone wants to blog and some people frown on hotlinking in your posts although that is what Pinterest uses. Flickr has been great with it’s searchable favorites image list, but not everyone likes Flickr like I do. Some people just want to link other people’s photos and not upload their own. Facebook is ok if you want to blast your friends with all the images you save/share about your home remodel project and make everything archived by the borg, but I really think image saving/sharing is out of context on your personal branding page. Capturing and sharing this image information has had a tricky history and Pinterest solved a problem we didn’t know we had.

2. People are busy and ideas are fleeting – Maybe this is the ADHD generation? I am a GenXer. I have way too much to do, a reasonable income and a very short attention span. I have a hard time keeping track of things that aren’t completely essential and ideas are on that list. In a personal example: With my process of moving around a lot in the last few years, my confidence in the house decorating department was a bit threatened from being a bit out of practice. I have made up for it with a huge file of images saved on my computer from design blogs. It was an old school solution to needing a place to look for ideas from images I already filtered and liked. Did it create solutions for my house? Yep, several rooms in the new house have been redone based on color pallettes from those photos. But in a day I may only see 1-3 photos I like from 50+ interior design blogs. In a year that is a lot to comb through and it isn’t share-able offline nor is it accessible from anywhere. So, Pinterest has recently proved more accessible and more shareable for keeping these images. Plus it is free for now. I could see them evolving into suggesting ad based photos by retailers based on your tags/likes/pins in the future.

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3. Trends/Decisions are easier to analyze when you have all the information from multiple sources in one place. I find it difficult to make buying decisions in this day and age because in most every category there are too many brands, products, colors, choices, prices and options to keep straight. (information overload) Making a pinning board for new shoes you are considering buying takes a lot less time than going to the 5 stores in your area and trying to decide that way or ordering online from Zappos and having to return them all. Plus you can save that pic of that shoe you love but don’t need right now for later. Side by side lists and comparisons make shopping a little easier, but in most cases these wishlists really work on selling to you and others. Someone recommends something, you loooove it, click-click-bought. That isn’t really a bad consumer strategy. I have found that if I ever pass on an item and want to look it up to buy later, it is impossible/gone  with how short the merch time is in stores (online and off) and how styles change so vastly that it may never be seen again. (yet the things you’re never very thrilled with seem to pop up again and again in many different stores). Items/Pictures that are popular on Pinterest may have more staying/selling power due to the large audience or they may be more trendy when people move on to the next micro trend. I am not sure yet because there is a lot of churn in products these days, some people consuming constantly, others stopping completely.

4. Like TED some ideas are worth sharing. I enjoy seeing what my friends have discovered and pinned. It tells me what they are into, what is new, what really good ideas/recipes they want to share and hopefully some of those ideas are good for me too. I have found some interesting clever solutions for household annoyances this way. True, this may just mirror the offline world where women would share tips on household stuff while chatting in the yard, but it makes sense for other subject matter/industries too as long as there aren’t proprietary info in the photos and there is a collective community sharing information. This could be a marketing strategy if you have real solutions your product offers and the story can be told in an image that looks real.

5. The biggest reason? Discovery is a process that a lot of us get a big burst of happy from. It doesn’t matter if it is online discovering photos, reading a magzine, watching a TV show, taking a vacation or creating something like artwork or crafts. Many of us have jobs that are pretty specialized and we do a short list of things for the company and don’t have a lot of variety or creativity in our daily lives. I have found that I need some form of creativity (writing, photography, art, dance, design) in order to be happy and I have a feeling that this may be the case for others too. Even the simulation of creativity by discovering and learning from photos of how to keep wrapping paper on the roll with a sliced toilet paper core haves us that Aha moment and makes us feel happier, smarter & more connected. All this in an easy to use format and without requiring much reading for the ADHD generations.

6. Another reason it may be growing is that Pinterest is very accessible on iPads which can go anywhere in the home when you have time to look at it. (the app is just fair, I prefer the full site in the browser on an iPad) It is a guilty pleasure just like celeb blogs on some level. I think mobile/tablet use is making the site more addictive although probably not the main reason for it’s success. Now that retailers (Etsy) has added pin it button to their listings pages I hope more retailers do this to help promote their products. One thing is clear though, it will take 500+ views and likes before you find someone ready to buy, and you will probably have to have some familiarity/trust built with them first. Most people do a lot of window shopping/dreaming on the site, a lot more than buying. But that is part of marketing, getting the word out in the first place, or as some say, creating the need. A large enough audience may just be able to significantly impact sales too.

7. The more I think about it there are more reasons that this site works well and attracts people so quickly. An element of new sites that often works well is keeping the interface simple and the navigation self explanitory. (especially with people who don’t have a lot of time or patience) In this case the content/images take center stage and the navigation/functionality is uber simple and almost in the background. If/when they would like to expand on it they can build more complexity over time and teach the audience along the path to more features just as/or before they get bored with the current ones. Facebook has done this pretty well and has been able to innovate its way ahead of many other sites.

Any other reasons you think Pinterest is growing so quickly?

Is More Data Always Better?

google think magazine data overload obesity information ideas processing analysisThere has been a discovery in the online marketing and data/statistics world in the last few years. We have had more websites, products and tools created online than we can possibly keep track of. The terms to describe this deluge of activity we have been hearing the most are “data overload” and “information overload” from both companies and consumers. This Google Magazine uses the term Data Obesity to describe this phenomenon.

They ask the question, why is more data always better?

I think the idea of “more data us better” is common from people who lived before the Internet was prevalent. We had to work hard to find data. Researching something meant going to a library and looking in a card catalog (or maybe something called Gopher) and then finding your way around the Dewey decimal system to find that book. And then sometimes they didn’t even have the book because it was checked out or possibly it was just filed wrong because nobody understood the Dewey decimal system.

On a related note recently we got invited to my cousin’s wedding in Santa Fe New Mexico. My dad promptly went to the library and checked out 3 books on Santa Fe and New Mexico. I cringed. He asked how to find out the flights to book something without a travel agent. I realized I have been traveling since 2000 this way and he stopped traveling about that time so he never has. I introduced him to Travelocity, it was mind blowing and a bit of data overload compared with the OAG book he used to use in the 80’s.

The point here is that finding data was really difficult. People had control over its distribution because it was in print. When it became more freely accessible due to Google and other companies efforts we assumed this would be good, because people could remember where to find it and use it whenever we wanted. We never thought it would get this big so fast. Now travel sites are overwhelming, they have too many choices and there are too many of them trying to get you to opt into something you don’t want while being over charged for bringing a suitcase on a flight. This is just one example of how data has gone exponential so quickly.

Others of us have come to a data overload conclusion when they have 200 emails in several in-boxes, 1000+ rss reader posts from feeds waiting, several work projects, 500+ Facebook wall posts in their feed and hundreds of tweets that have gone un-read. This is among a climate where you have to follow-up with projects 5-10 times to get things done, post blogs/tweets/FB status updates daily to keep on people’s radar, empty the DVR so it doesn’t get overloaded and auto delete something you really wanted, listen to the radio on the way to work just in case something big happens and still find time to scoop the litter box before it gets full and the cats poop on the floor.

And the real purpose in all those tweets/FB posts and feeds is that you business changes yearly and if you don’t know about the latest trend and some real insights about it before your boss asks about it, you won’t have a job for all that long. (in digital marketing)

Having data overload be a “good” problem to have from some people’s perspective (as in that it is growth oriented). The democratization of publishing combined with tracking methodology and databases have all contributed to this problem, giving everyone a voice, a potential following of readers, a data trail to analyze and method to say something important online 24/7/365.  And then we have an even bigger problem of processing what is being said, figuring out if it is important or not and sharing/processing/saving it in some way if it is. Acting on that data is way down the line and many of us don’t even get there.

And this isn’t even the big problem with data overload. Where will we store it all? Why do tweets disappear from search so quickly? Because there are millions of them and the failwhale is full. According to the ThinkQuarterly UK, there are 800 Exabytes of data/information created every two days. It took humans from the beginning of civilization until 2003 to create the first 800 Exabytes, and we’re on a roll now.

Where does all this seemingly random data go? How will we know what it says without having to go into a database table and read specific field information? Where are the software tools to manage all this and still give humans the ability to customize the out put in ways that match the behavior or business purposes that we really need? Does any of this stuff ever get deleted?

These are all huge questions we have to answer as more people publish, share, create, track and do business online. We also have to weigh the possibilities of sharing data openly and locking it behind walls as well as how will people comprehensively find what they need when they want to as well as gauge the validity/accuracy of the information presented?

I’m betting on paid services for personal and business data management/archiving & Analysis tools. We will pay for good analysis, good data access & processing and good reliability/backups when we feel the pain of missing good insight, losing good data and just too much happening. Both personally and professionally. But unless you know how to work with SAP, SPSS, SQL, Oracle or a bunch of other systems data management is largely out of your control at this point. They are the librarians of our digital data and they need to find a workable way to Dewey decimal system it back into order and allow us to use it as humans need to.

Government Income Taxes in History

income tax brackets rates through history united states usa

income tax brackets rates through history united states USA

(click graph to see full size version) I was just looking at this really interesting infographic of the income tax rates for the United States over the last century or so. It is an interesting graph because it makes it very clear that the wealthiest people are paying the lowest taxes by percentage of any time in our country’s history. By contrast the low and middle class are paying the most they’re paid or close to the most. 

I’m not sure how the government got away with a 90% tax rate in any time period, but it sure looks like they did. As much as I think the wealthiest people need to pay more again, nobody deserves that.  It makes the 5-10% increase in taxes we need on the wealthy people making over 1 million a year now seem paltry and insignificant. 

According to the graph the yellow areas say that in the 50’s and 60’s if you made more than $10 million you gave 90% of it to the Government. Wow. (9 million?) That doesn’t really seem plausible although they tell a story about boxing matches being held only yearly for this reason. There has to be something between 90% and 35% though because these people are the cash cows of our country/economy and are the only ones that can actually pay for the fancy jet security and government health care. 

Also I found it interesting that in the early 90’s people making less than 10K had to go from 0% tax to 15%? That is a big loss for the part-time workers of the country and it happened just in time for me to start working at my first job. Someone making 9K would lose $1350 to taxes, a huge sum for someone who may be just scraping by. Previously in history this tax bracket was taxes between 10-20%, so it has been higher, but the logic seems difficult that the people who make the least are losing the least also. Maybe if more government programs like healthcare actually give back to this income bracket this will be a more justified expense.  

I am also surprised looking at the top income bracket at 50% through the 1980’s and it re-frames how to think about Ronald Regan’s presidency (known for cutting taxes), but seeing that he got a larger percentage of paychecks to finance things with during a time of de-regulation and government cuts, no-wonder he was able to make things work. I doubt he would have believed that the tax rates should go as low as they are today though seeing how much government is expected to provide. 

Seeing over time how high these income tax rates have been in order for the country to survive and knowing what people expect from government right now (more services), I think we will have to return to the previous income tax rates and raise business tax rates at the same time to make up the difference even in a good economy. We have a huge budget deficit, increasing costs and government loans that are ballooning (bonds that are declining in value). Things aren’t looking good. It’s all our civic duty to pay taxes and the country can’t survive without it.

Bounce Rates on Google Analytics

google analytics bounce rate pages exits ratesI was just discussing what Bounce Rates were in Google Analytics and thought this could be a potentially confusing term and would be helpful to blog about. I also work with WebTrends .

We have a client that has a site with us that had a high bounce rate and a high exit rate. (50% for some pages) Anything above 20% would be something worth looking into in my opinion, but the differences change depending on the site, product, sales process and design so everyone has their owne level of normal as a benchmark and you try and improve from there.

They wondered if this Bounce Rate was an issue, as many clients would.

The thing is, it may not be an issue to have a high Bounce Rate because if people land on a product description page and then click to buy (or in our case, apply) is this really bad?

Well the qualifier for a Bounce Rate is that they viewed that one page and left. This does not include someone clicking on a link on the page to buy/apply. That would be an exit. They would not have viewed any other page on the site or interacted (clicked) anything else either. This bounce would be from hitting the back button or clicking the x button on the browser.

Exits from the site are considered people who have viewed more than one page and finished their visit. They may click to apply/buy or they may x-out of the window or they may reload the home page. (just a few of many examples) One tricky thing is when someone gets a site that launches a new window for a page you click on. That is typically an exit and new site visit. 

So, is this good or bad? For this client I think it is ok, because they are very stringent about who they are looking to hire and when people see the extensive requirements I am pretty sure most people would realize whether they had a shot at the job or not very quickly and either click forwards in the path to apply (on an Applicant Tracking System application site, (don’t ask, too many sites linked with too many processes)) or back out. It is very straight forward and very few other options are on the page.

How do you reduce bounce rates?

I never hear people talk about strategies to get more qualified traffic to these pages, I just hear about providing more info on the page to help them convert. That is a great strategy and if you can link exact search terms to the appropriate products/jobs with a page designed for one clear desired action then you are doing well. If you can suggest other related alternatives on the same page, maybe on the right sidebar, you are doing even better. If you have an email sign-up that says, not what you are looking for? Sign up here and we’ll email you when new ones come up. Great. But if you have a lot of traffic bouncing even then, you may want to look at the source. What words are your pages optimized for and why do those keywords not match what you’re providing or asking people to do? Maybe search is also not the right medium to find people based on the Google Insights search volume for that term and you are getting similar searches/clicks but not for what you offer. Maybe reel in the search efforts and go for more qualified means of finding these specific people like email, targeted display ads (by content/interest, behavior or location) or offline communication. (gasp!)

Remember Google Analytics (or any analytics package) is not just about a bunch of numbers and bunk. If you can’t figure out what the human behavior is behind the numbers or what the actual user/customer wants they don’t mean much of anything except that your site is up and running.

New Media and New Information Paradigms

I have been hearing about the demise of the newspapers, the rise of search/social networking/new media and the internet fragmentation concept for years now. (almost a decade?) And I just read about it again today with the newspapers secretly meeting to try and sort out monetization methods to save their business. At the same time I am a Guinea pig living through this time of change/shift in how people find information, use information and consume things. Here are some of my observations although not in a concise dissertation format yet. 

  • We are at an odd time in internet evolution, on pause between big developments. We got email, IM, web sites, RSS feeds, Blogs, social networking and now Twitter. We don’t need more services or ways to interact on the web. We need better all inclusive ways to connect and consume all in one. Ways to make the experience more relevant and more inclusive of many kinds of content at the same time. Not wasting our time.
  • I can’t help but notice that at 33 I have never really “read” a newspaper. This indicates to me that newspapers were not that important back in the 1980’s to my generation when their profits were healthy and the internet was but a dream for most of us. (Except being something to line litter boxes and bird cages with.) I hate the size format, I hate the ink and I always have. I actually like the ads though, especially the Sunday fliers. 
  • Weeks go by without my watching any TV. This started about 3 years ago when I got high speed internet. It’s not that I don’t like TV, I just don’t have time to sit for 2 hours plus and I know if i sit down I won’t get up and get anything accomplished in the evening/weekend. And I don’t like overly repetitive things. I was watching the sell that house shows on HGTV to get ideas about how to sell mine and after about 3 I got it and didn’t need to watch any more. Reruns aren’t nostalgic to me really, more just boring. And reruns is all Cable TV is about.
  • The only TV I will drop everything for is Top Gear UK. When it is in Season we trek over to my parent’s house and watch wwith extended family weekly. Everybody drops everything to watch that show. It makes you laugh, it makes you dream of fancy cars and it inspires you to take grand adventures regardless of what the outcome is.
  • This leads me to a general cluelessness about a lot of local and newsworthy (?) events. Things like buses that are Hijacked and what the weather will be tomorrow. I also find that these things weren’t essential to me in the first place. I carry an umbrella, what’s the big deal?
  • I find myself focusing on things I’m interested in. Maybe this is the political polarization people speak of? I read my marketing emails/newsletters/blogs as well as home design blogs and write my own blog as well. I check status on Facebook/Twitter/Flickr and maybe update if I have something interesting to say. And I work a lot. I also am always investigating 2-3 new directions for my work/career. Not all of them pan out, but they help me figure out what is evolving that I need to know about.
  • I do still use the phone (yes the land line). It is the best way to reach my parents and Steve’s parents. Steve’s parents email but mine are not really into it. And we try and go visit once a week in person. In person time still matters.
  • I am a book reader because I am a train commuter. I have been for years now and it has created a small library of business/marketing/analysis books. I order from amazon when I see something I like and then go consult the pile of books for something new.
  • And that is all I have time for. Now with a husband (fiancee really for one more month), 3 cats, 4 litter boxes, a yard, wedding planning, condo selling, house hunting, family organizing, laundry, food shopping & cooking I am overbooked. I don’t even get to skype/call my friends very often. A party invite seems really daunting these days with the schedule we keep.
  • I wonder about new media uses and if we will really care about anything not personally relevant to us in the future? Will a police chase matter to everyone in Chicago or just the people who live by the highway where it happens? Will we be less distract-able by sensational news and distracting entertainment? Will we be able to channel the news, information and analysis we really need into our lives and ignore the products/content we really don’t care about?
  • On the other side of the coin, how will we ever discover new things? I find myself looking to find out what is happening on the internet a few times a week and look to Google News and the Yahoo home page. Not the Trib. Yet somehow the list at these sites is always limited and not really anything relevant either.
  • There has to be something in-between a completely open fire hose of information and one select rss feed with just content from one niche area. There has to be some middle ground between being hijacked by ads for 20 minutes of a 60 minute program on TV and not knowing at all where to find a dress for my rehearsal dinner when my usual 5 clothing websites didn’t pan out. (who has time to go to a mall?) ((and why does Google shopping suck when the main search is generally good??))
  • People won’t pay for news. Period. They will pay for some kind of extra relevant cool service though. They will pay for innovation, new products that are noticeably better for some reason. Things that simplify your life.
  • Ads should not be integrated more with content as if they were the content. It blurs the line in what is really true and what is marketing speak. And although they may pay the bills for a while, people will eventually figure it out and abandon that medium that does this.
  • We need another search player. Google is not enough and although they do some things well, I am not a fan of everything they create. I would like more companies to work on real time indexing of information as well as historical archiving to keep information accessible if anything happens to Google’s accessibility. At some point people will be so hooked they will be able to charge for a (low cost) subscription to the search engine itself. 
  • More people need web enabled phones with internet use active. I just read yesterday that out of 57 million people in the US with internet capable mobile phones only 18 million have internet enabled! (netpop stat comparing us to China) 31.5% of the people with internet use phones don’t even pay for internet access? (only 13% of all the cell phones total) This is a huge hurdle to making info more relevant and accessible because people carry their phones everywhere. Things like bigger screens, flatter profiles and easier software app use on these phones will help the adoption rates improve. 
  • Identity management and security is also a problem. We might like something like OpenID but only if sites still allow anonymous comments too. Privacy and being able to say something important without being hunted down in person for your opinion necessary for getting people to adopt this identity management software and make our lives easier between all the hundreds of web sites and e-commerce activities we do in a day and consolidating that information for our own personal use.   
  • Data mining is going to have to improve. If statistics are wrong 25% of the time like stated in the Numerati book, we really need to combine automated data crunching with human decisions about data more often. Numbers are meaningless without someones explanation. This completely changes what and how data is configured, crunched and reported and can determine/undermine your results even if you manage to collect it perfectly.
  • All this plus the only way out of a recession is through innovation. We’re waiting.