As Jalopnik reported last week Adam Corolla has been named the first host of TopGear USA in it’s newest iteration of GEAR on NBC in 2009. (per an announcement on his radio show and some pix with TG cars, see K Nob left.) I have read all kinds of mixed reviews online and heard people’s opinions on this pick and here are my thoughts to add to the fray:
1. I don’t know Adam Corolla from a bag of rocks but a lot of people seem to know him from The Man Show and they seem to think he is funny and willing to get shoved in frozen lake for a laugh. (which sinefeld and leno wouldn’t do) This is encouraging. He doesn’t have a persona that is so well known it is career limiting (being typecast) yet people are pretty sure he can do (or has done) Improv in his day and has some snark. This was a big qualifier for this job. I am sure they did some pilot episode recording or something to compare the candidates on film (per Richard Hammond’s book where he mentions his interview & audition) and I bet Adam probably does ok in the snark category. (he also seems to do well in the 1991 wardrobe category) This is probably the most important part of the selection process.
2. Many people seem to be up in arms about the TopGear USA show needing to be an exact replica of the TG UK show down to the exact personality traits of each host. (presenter) They say they need an overbearing stubborn tall guy, and an emotional and hyper short guy and a long haired geeky guy. This couldn’t be more wrong. You need some great personalities, some strong opinions and some great improv and mucking about to make a great show. You can’t re-create the actual people and their attitudes over here that Jeremy, Richard and James have in real life. That would be monkey-stupid and not at all viable. The mix should be diverse but the personalities all will be different.
2.5 I have also read that people think Adam Corolla doesn’t have a car background. He must have some car knowledge though or else they wouldn’t have selected him. I would guess that you would have to have all of the following skills to host: know how to drive a manual transmission well enough to talk to the camera and drive at the same time, know some basic autocross skills for the lap times and tests, be familiar with fancy and race type cars so that you know how to power slide and such. I would also hope the person genuinely enjoyed power sliding and pushing a car’s limits. I think a lot of the technical things that Jeremy, James and Richard say are discussed with the producers and prep people of TG to give them some topline analysis from the team of research geeks behind the scenes. Hopefully NBC’s GEAR will have a team of car geeks behind the scenes too.
3. Some people are complaining that the show will be all about NASCAR and that will suck ass. Yes, that would technically suck ass if it happened, but I think the show will have diverse talent and diverse activities all around the different car type groups. (Imports, Domestics, Pony Cars, Muscle Cars, Roadsters, Trucks, Minvans, SUVs, Street Racing Mods, Low Riders, Classics, Really old Classics, Classics with wooden wheels, Green Ecological leaf-eating Cars, Exotics and Supercars. And hopefully there will be some fun crossover with the auto racing sports in this country Indy, CART, NASCAR, Funny Cars, F1, Unlimited Fuel Dragsters, Autocross, Sprints, and Demolition Derbys at the county fair. (please use the last one I beg you) The content is usually based on a couple things:
A. Supercars awe inspire us all, so cover as many of those as possible and make the editing and camera work turn it into car pron. This keeps the 10-50 yr old boys happy, and the beauty of the cars even makes it interesting to some of us women. We also enjoy the speed.
B. People need practical every day cars reviewed in a non-sleep inducing non-autoweek way. This means everything from the YuGo to the Mercs. (by merc I mean Mercedes not Mercury, I can’t believe I just said that) I can’t believe MOTORweek is still on TV. I want to shoot my television when I run across that show accidentally.
C. Challenges building things and Road Trips through other countries are the comedy and entertainment portion of the program. Do the ridiculous, seriously. Do the serious, ridiculously. And please Fork it up in ways we never thought possible. The only difference here is that it should require less passport use in the USA. Route 66 anyone? Highway 1 PCH?
D. Weird sometimes stupid stunts. Jumping minivans and seeing how long a car runs with all the coolant drained out of it. endurance, destruction and general stunt-ness is needed here. These segments are short on time and long suspense and hopefully provide either humor or carnage or both. (ala the car chases in the blues brothers movie)
E. The Star in a Reasonably Priced Car segment. It allows the BBC to make some marketing money and it gives us some interesting non-car related person in an autocross race situation. This either ends up being impressive or rediculous, it works great either way. I recommend a Chevy Malibu as the car here. It’s so average it hurts. It will also be painful seeing George Clooney actually sit in one instead of the fancy schmantsy things he is used to.
But the question I want answered that no one was asking is: Did Adam Corolla get the job just because he was named after a cheap econo-box Japanese car? If so it’s a really bad pun, and I wouldn’t mention it. I think using the corolla as the reasonably priced car is out too.
Also, I am a little baffled that this got ranked #1 on a TopGear USA search in Google. I am not sure how that happened. This blog isn’t really that great, except possibly when I write about TG or Marketing. Anyway, if for some reason you officially want to contact me about what I write here, you can through my other blog here. My stats say that about 50 people a day are looking for TG USA info and come here. I hope that is enough for NBC’s to keep the show on air this fall.