Campbells Soup in Smaller Cans With No Soup? Sucks

Ok, this marketing blog has turned into the marketing and product rant blog as I find more and more companies making boneheaded decisions about their marketing and products. This week’s winner is Campbell’s Soups. I bought a bunch of Campbell’s soup a few weeks ago because in Chicago winter starts in late October and ends in June. Canned condensed Campbell’s soup is an easy and not-going-to-kill-you type microwave dinner I keep around all winter in case of a lack of groceries. (or any brand for that matter)

This new batch of cans though is either smaller or they have decided to cram so many more noodles, vegetables and pasta into the can so that there is now no room at all for the actual soup. The vegetable soup I opened last week was solid when I opened it. It would not pour at all. I had to scoop it out in large chunks and even after I added the can of water the condensed soup solids inside the noodles would not dissolve. It was like water with floating soup chunks in it. Gross.

Today was worse, peas and ham soup was solid as a rock and the water did not blend well here either. All the solid peas sat at the bottom of a soup that used to be puree style. WTF? Is gas that expensive that you can’t include water or actual soup in your cans anymore? Is space that much of a premium? Did an MBA tell you this would work? I thought so. Assholes.

IT DOESN’T WORK!

This sucks, the soup comes out gross every time and I will have to switch brands again to get back to actual soup broth in a can. This just goes to show you can never trust an MBA to actually give you suggestions that will work. They always F up the product with lower quality everything and take away important features that the customer values in the name of saving a few pennies and paying their 150K per year salary.

I buy this kind of Campbell’s soup because it is easy to make and is edible right out of the can with minimal changes. Now I end up microwaving it until it is boiling and the soup solids still won’t dissolve. Well, I guess that is enough for this rant. Campbell’s has lost my money, we will see how long it takes them to figure it out before they loose a lot more people too. Hello Progresso.

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TopGear Season 10 Episode 4 Review – Drive Across African Desert

This week’s show was not the funniest one ever. It was really about jaw dropping risk and edge of your seat drama in a more serious sense. I was drawn to the show’s risky challenges of driving across most of the continent of Africa in old used cars and was suprised that they were able to pull off as much as they were. Many times they even decided to reveal the team of 20 people or so that were traveling with them to ensure saftey, fix the cars repeatedly, film everything and manage camping all along the way.

I think this is good because the idea that they really travel on these far away expeditions by themselves is beginning to get a little hard to believe. In fact those of us that have been watching for a few years now are pretty wise to the idea that they have a huge crew to make these situations which look unplanned work. Sure it’s not scripted but it is very planned out. So that was nice to see and it is always cool to see them demolish some cars and run them on the frames only.

And it was nice to see that James was right for once that his Mercedes (not merc, that is a mercury guys) was really quite good in the challenge and held up the best overall minus the weight issue in the salt flats. That wouldn’t be legal here or in europe probably so it’s good they did it there. Anyway check out the site and see clips from the show.