Campbells Soup in Smaller Cans With No Soup? Sucks

Ok, this marketing blog has turned into the marketing and product rant blog as I find more and more companies making boneheaded decisions about their marketing and products. This week’s winner is Campbell’s Soups. I bought a bunch of Campbell’s soup a few weeks ago because in Chicago winter starts in late October and ends in June. Canned condensed Campbell’s soup is an easy and not-going-to-kill-you type microwave dinner I keep around all winter in case of a lack of groceries. (or any brand for that matter)

This new batch of cans though is either smaller or they have decided to cram so many more noodles, vegetables and pasta into the can so that there is now no room at all for the actual soup. The vegetable soup I opened last week was solid when I opened it. It would not pour at all. I had to scoop it out in large chunks and even after I added the can of water the condensed soup solids inside the noodles would not dissolve. It was like water with floating soup chunks in it. Gross.

Today was worse, peas and ham soup was solid as a rock and the water did not blend well here either. All the solid peas sat at the bottom of a soup that used to be puree style. WTF? Is gas that expensive that you can’t include water or actual soup in your cans anymore? Is space that much of a premium? Did an MBA tell you this would work? I thought so. Assholes.


This sucks, the soup comes out gross every time and I will have to switch brands again to get back to actual soup broth in a can. This just goes to show you can never trust an MBA to actually give you suggestions that will work. They always F up the product with lower quality everything and take away important features that the customer values in the name of saving a few pennies and paying their 150K per year salary.

I buy this kind of Campbell’s soup because it is easy to make and is edible right out of the can with minimal changes. Now I end up microwaving it until it is boiling and the soup solids still won’t dissolve. Well, I guess that is enough for this rant. Campbell’s has lost my money, we will see how long it takes them to figure it out before they loose a lot more people too. Hello Progresso.


Trucking is a big business

I think because I work in a big corporate building downtown I sometimes forget that this country is huge and there are a lot of businesses not in the online information site building and marketing industry. Trucking is one that I am reminded of every time I drive out on 294 or I-55 in Chicagoland. The number of trucks going from distribution warehouses out in the Aurora-Joliet area to all over the country is immense. The distribution of all the things we buy, eat and use every day is done with Trucks. Without them (or oil) we would not have supplies or anything we could live on for very long. (much like if we suddenly couldn’t import anything from China) So you wonder about this business and how it runs even though it is nothing like any business I know.

I started wondering about some of the elements of the business. Like do you still manage inventory with computers even though nothing is really “online”? Do you have to buy new trailers and trucks every year or are used trailers ok? How much growth is in this industry with shipping consumer goods all over the country and how much is for industry anymore? My dad was working at a truking company for a while when he was out of his engineering job about 10 years ago. It is interesting to hear stories about it because it is so offline and the people who work there are too.